The New Face of China: The Face-Kini

It just may one of the least attractive fashion ideas to hit the beaches in decades.  I'm all for sunscreen, but honestly, why would anyone pay $3.00 to look like an escapee from a Godzilla movie?
The face-kini is all the rage in China where it is sold as a sunscreen and string ray deterrent. If you were planning  on a beach trip, why wouldn't you just put sunscreen on your face as well as your body?  Outside of scarring children (and adults) I can see no benefit to this mask...unless it pays to be anonymous in China.

Isn't there something a little disconcerting about a mother wearing Floaties and none on the child?