Chiclets chewing gum was developed by Frank Fleer and advertised as, "Peppermint gum iced with candy." The term Chick Lit was coined in the late 1980's and refers to stories about young, single professional women who are obsessed with shopping, romance/sex and careers.
The common thread is that they both:
1. Have flashy packages with little content
2. Present a sugar-coated experience
3. Are aimed at the youth market
4. Leave a bad taste in your mouth
5. Are amazingly addictive